Video is emerging as a powerful channel for businesses. Video consumption on mobile devices is sharply rising. Consumers are looking to video for information on businesses, goods, services, and products. Over half of shoppers say they’ve turned to an online video while actually shopping in the store.
Video is a powerful tool for engaging visitors to your website and social media sites. Video plays a major role in influencing consumers buying decisions. Consumers turn to online video to compare quality and price as well as for “How-to” information.
Businesses can use video across all their marketing channels to build brand awareness, Video on websites is a very effective communication tool as well as generating longer visits. Video attracts more views, likes, and shares on social media and has been shown to more effectively draw conversions than static image posts.